I’m an independent communications consultant in Zurich. I work with internationally-facing Swiss professional-services firms on the positioning, messaging and content that decide whether the right clients and hires choose them.
Hi, I’m Timo Eugster.
What you’re really getting
You can buy the words from a lot of places. What you can’t buy as easily is the judgement that decides which of them are true about your organisation, and the temperament to get them right when it matters. That’s the part I take off your plate.
In practice, clients tend to notice the same things: I do the work myself, so the person you brief is the person writing; I listen before I write, so you’re not correcting a stranger’s guesses about who you are; and I stay calm when the stakes and the deadline are both high, which is usually exactly when this work counts. I work embedded, as part of your team rather than at arm’s length.
A communicator’s eye with a translator’s discipline
I started out as a translator, working from Finnish and Italian into my native English. That work taught me the discipline the rest of my career has run on: being faithful to a source text is very much like being faithful to a brand voice – both come down to listening hard, then making careful decisions about consistency, tone and intent.
That led me into communications at FIFA, and later alongside senior leaders at Hitachi Zosen Inova and Julius Baer – helping them stay on brand without ever sounding generic. In other words, helping them sound like themselves.
How I work now
I’ve since built that into an independent practice, and changed how I work along the way. An xMBA in AI business skills reshaped the mechanics – not the words or the judgement, but the speed and consistency I can reach by putting AI to work inside processes I control. The thinking stays human; the strain comes out.
And because I work as part of your team rather than through an agency, I already hold the context. So a change is a quick conversation, not a fresh brief to someone starting from scratch.
Beyond work
Born and raised in the UK, I’m a Swiss national by birth and long settled in Zurich with a young family here – so for a local client, I’m someone who’s here to stay.
Outside work I’m drawn to photography, albeit without great technical ambitions; what I like is the looking – observing and scanning for the detail everyone else walks past. This is the same instinct that makes me good at the day job: the interesting thing is often the one nobody has noticed yet.
If you’d like to talk about a specific project, or where your communications might benefit from a thorough re-read, I’d be glad to hear from you.